The network made more ad money per person through its exclusive online NCAA hoops broadcasts than it did on network TV.

71 cents a person isn’t much. Multiply it by 4.8 million. Like to find that in the cushions of your couch? I know I would.

Says the Washington Post:

Although some have doubted the possibilities of Web advertising, for CBS, online viewers were slightly more valuable than television viewers, according to executives and statistics released this week. The network made $4.83 in advertising for each of its 4.8 million online viewers and $4.12 for each of its 132 million television viewers, according to data from CBS and TNS, a research firm.

CBS made bank while you were streaming Drake vs Western Kentucky on your work computer.  Think they’ll jack up the ad rates for next year? C’mon, you know they were planning to do that anyway.